Understanding  Infographics

If you're looking to communicate data in a visually appealing and easily digestible way, infographics are the answer. Infographics are a type of data visualization that use visual content marketing to tell a story or convey information. Infographic design is an art form that requires a balance of design elements, relevant content, and accessibility to make complex data easy to understand.

What are the benefits of using infographics?

There are many benefits to using infographics as part of your content marketing strategy:

  • Increased engagement: Visuals are easier for our brains to process than plain text, so people are more likely to engage with content if it includes infographics.
  • Improved understanding: Infographics can make complex information easier to understand by breaking it down into bite-sized pieces.
  • Sharable content: People love sharing interesting, visually appealing content on social media, and infographics are no exception.
  • Brand building: Infographics can be a great way to establish your brand as an authority on a particular topic.
  • SEO benefits: Including relevant keywords in your infographic copy can improve your search engine rankings.

What makes a good infographic?

A well-designed infographic should be:

  • Visually appealing: The design should be eye-catching and easy on the eyes, with colors and typography that complement each other.
  • Accessible: The information presented should be easy for anyone to understand, regardless of their background or level of expertise.
  • Relevant: The data included should be relevant to the target audience and provide useful insights.
  • Well-researched: The data included in the infographic should be accurate and come from reliable sources.

How do I create an infographic?

To create an effective infographic, you'll need to follow these steps:

  1. Define your audience: Who are you creating the infographic for? What information will they find most useful?
  2. Collect your data: Do your research and gather all the relevant data you'll need to include in your infographic.
  3. Organize your information: Start by creating an outline or storyboard of your infographic to help you organize your information in a logical way.
  4. Create your design: Use graphic design software or hire a designer to create an eye-catching design that will make your infographic stand out.
  5. Publish and promote: Once you've created your infographic, share it on social media, include it in email newsletters, and promote it wherever you can.

What are some examples of effective infographics?

Some great examples of effective infographics include:

  • The Periodic Table of SEO Success Factors by Search Engine Land
  • The Vicious Circle of Poverty by Perspectiva
  • The History of Content Marketing by Copyblogger
  • The True Cost of Owning a Dog by PetBreeds
  • The Benefits of Meditation by Happify

How can I use infographics in my content marketing strategy?

Infographics can be used in many ways as part of a content marketing strategy:

  • Share them on social media
  • Include them in email newsletters
  • Create blog posts that feature infographics
  • Pitch them to other websites for backlinks
  • Use them as part of a larger content campaign


  1. Infographic Designers’ Sketchbooks by Steven Heller and Rick Landers - Amazon link
  2. The Power of Infographics: Using Pictures to Communicate and Connect with Your Audiences by Mark Smiciklas - Amazon link
  3. Infographics for Dummies by Justin Beegel - Amazon link
  4. Cool Infographics: Effective Communication with Data Visualization and Design by Randy Krum - Amazon link
  5. The Best American Infographics 2019 by Gareth Cook, ed. - Amazon link
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