In-stream Video

Video marketing has become an essential part of digital marketing in recent years. In-stream video ads are one of the most popular forms of video advertising, and for good reason. They are highly effective at capturing consumer attention and increasing engagement rates. In this post, we will dive into everything you need to know about in-stream video ads.

What is In-Stream Video?

In-stream video ads are video ads that are played before, during, or after a video content. These ads can be skippable or non-skippable, and they can appear on websites, social media platforms, and apps.

Why Use In-Stream Video Ads?

In-stream video ads provide several benefits to advertisers. They have a high engagement rate and are more likely to be viewed than other forms of advertising. They also allow for more precise targeting, which can result in better conversion rates.

How Do In-Stream Video Ads Work?

In-stream video ads work by interrupting the viewing experience of the user with an advertisement. The ad is played for a set amount of time before the user can continue watching the content. Advertisers can choose between skippable and non-skippable ad formats depending on their goals.

What is Ad Tech?

Ad tech refers to the technology used to manage and deliver advertising content to users. It includes everything from ad servers to programmatic advertising platforms.

How Can In-Stream Video Ads Be Used in Content Marketing?

In-stream video ads can be used as part of a larger content marketing strategy. By creating engaging video content that aligns with your brand message, you can increase brand awareness and drive traffic to your website.


In-stream video ads are an effective tool for advertisers looking to increase engagement with their target audience. By understanding how they work and how they can be used in a larger digital marketing strategy, you can create effective campaigns that drive results.


  1. "Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth" by Jon Mowat
  2. "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey, Fiona Ellis-Chadwick
  3. "Ad Tech Explained: Advertising Technology for Non-Technical Professionals" by Tristan Louis
  4. "Content Marketing Strategy Guide: Your Formula for Achieving Success Across Your Social Media and SEO" by Adam Lundquist
  5. "Advertising and Promotion: An Integrated Marketing Communications Perspective" by George E. Belch, Michael A. Belch
Copyright © 2023 . All rights reserved.