Understanding  Image Naming Convention

Do you want your images to rank higher in search engines? Then, it's time to pay attention to your image naming convention! Image naming convention refers to the practice of assigning descriptive names and relevant keywords to an image file. This not only helps search engines understand what the image is about but also makes it easier for users to find it. Here's a closer look at what you need to know:

What is the difference between "-img" and "-image" in a URL?

When it comes to image naming convention, there are two common ways of indicating that an image is present in a URL – "-img" and "-image." The choice between the two depends on your preference. However, it's recommended that you use either one consistently across your website.

What is an image title tag, and how does it affect SEO?

An image title tag is an attribute that provides additional information about an image. It appears when a user hovers over an image, providing more context about what the picture represents. From an SEO perspective, title tags can help search engines understand what a page is about and improve its relevance.

Why are descriptive image names important for SEO?

Descriptive image names are crucial for SEO because they provide context about what the picture represents. Search engines use this information to match images with relevant search queries. Plus, if someone saves your image and shares it on social media or their blog, having a descriptive file name can make it easier for them to credit you as the source.

How can you create SEO-friendly image names?

To create SEO-friendly image names, include relevant keywords that describe what the picture represents. For example, instead of "IMG_12345.jpg," opt for something like "red-rose-bouquet.jpg." Keep the name short and descriptive – aim for no more than three or four words.

How do you apply image naming conventions consistently across a website?

To apply image naming conventions consistently across a website, create a set of guidelines and stick to them. Make sure everyone who uploads images follows these guidelines to ensure continuity. Also, consider using a tool like Adobe Bridge or Photo Mechanic to rename files in batches.

Do image naming conventions only matter for SEO, or do they impact user experience too?

Image naming conventions not only impact SEO but also have a significant impact on user experience. When you use descriptive file names, users can quickly identify what the image represents and find the content they're looking for more quickly.


  • "SEO for Dummies" by Peter Kent
  • "The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola
  • "Search Engine Optimization All-in-One For Dummies" by Bruce Clay
  • "The Beginner's Guide to SEO" by Moz
  • "SEO Made Easy: Everything You Need to Know About SEO and Nothing More" by Evan Bailyn.
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