Hybrid broadcast-broadband TV (HbbTV) is a technology that combines traditional broadcast TV with internet connectivity. It allows viewers to access additional content related to the program they are watching, such as interactive applications, catch-up TV, and social media feeds.
HbbTV is a technology that enables broadcasters to combine traditional broadcast TV with internet connectivity. It was developed by a group of European broadcasters and manufacturers, and it has now been adopted in many countries around the world.
HbbTV works by combining traditional broadcast signals with internet connectivity. Viewers can access additional content related to the program they are watching by pressing a button on their remote control. This opens an interactive application on their TV screen, which allows them to browse content, catch up on missed episodes, and interact with other viewers.
HbbTV offers many benefits for viewers, including access to more content related to the program they are watching, the ability to catch up on missed episodes, and the opportunity to interact with other viewers through social media feeds.
HbbTV offers many benefits for advertisers, including the ability to target specific audiences based on their viewing habits and preferences. Advertisers can also use interactive applications to engage viewers in a more meaningful way and measure the effectiveness of their campaigns.
HbbTV is changing video marketing by allowing advertisers to create more engaging and interactive campaigns that can be targeted to specific audiences. This technology also enables advertisers to measure the effectiveness of their campaigns in real-time, allowing them to make adjustments as needed.
Businesses can use HbbTV in their digital marketing strategies by creating interactive applications that engage viewers and promote their products or services. They can also use targeted advertising to reach specific audiences and measure the effectiveness of their campaigns.
