If you're running an international website, multilingual SEO is a must. You need to make sure that your website is visible in different languages and countries, and that's where the Hreflang tag comes in.
The Hreflang tag is an HTML attribute that tells search engines which language and country a specific page is targeted towards. This helps search engines show the right version of your website to users in different countries and languages.
When a user searches for something on Google, Google tries to return the most relevant results based on their location and language. If your website has the Hreflang tag, it helps Google determine which version of your website to show based on the user's location and language.
If you have an international website, you need the Hreflang tag to ensure that your website is visible in different languages and countries. Without it, some users may not be able to find your website or may be directed to the wrong version of your site.
You can add the Hreflang tag to your website's header using HTML or by using a plugin if you're using a CMS like WordPress. Once added, you can test your implementation using Google Search Console's International Targeting report.
If you want to learn more about the Hreflang tag and how to use it for multilingual SEO, here are some great resources to check out:
