When it comes to SEO strategies, "head keywords" is a term you may come across frequently. In simple words, head keywords refer to popular and generic search terms used by potential customers while searching for a product or service online. These keywords usually consist of one or two words and have high search volumes.
To help you understand this concept better, we've created this SEO post about head keywords using markdown formatting. Here's everything you need to know:
Head keywords are broad and general search terms that people use to find information on the internet. They typically consist of one or two words and are commonly searched by internet users. For instance, "shoes," "marketing," and "travel" are some examples of head keywords.
Head keywords have high search volumes and are usually more competitive than long-tail keywords. By incorporating them into your website content, you can improve your website's visibility on search engine result pages (SERPs) and reach a larger audience.
Finding relevant head keywords for your business is crucial for creating an effective SEO strategy. You can use various head keyword research tools like Google Trends, SEMrush, or Ahrefs to find relevant keywords for your business.
Using head keywords in your SEO strategy can drive traffic to your website and improve your online visibility. You can use them in your website's titles, meta descriptions, H1 tags, image alt tags, and content body.
Yes, overusing head keywords or stuffing them in your content can negatively impact your website's ranking on search engines. Therefore, it's recommended to use them wisely and naturally in your website content.
Long-tail keywords are more specific and less competitive than head keywords. They usually contain three or more words and are often used by potential customers who are looking for something particular. For instance, "men's running shoes for flat feet" is an example of a long-tail keyword.
Now that you know everything about head keywords let us tell you that some of the best books on SEO include "The Art of SEO" by Eric Enge, "SEO for Growth" by John Jantsch & Phil Singleton, "SEO 2019" by Adam Clarke, "The Ultimate Guide to Google AdWords" by Perry Marshall and "The Moz Blog's Beginner's Guide to SEO."
So go ahead, explore the world of head keywords and improve your SEO strategies.
