Understanding  Google’s Possum Update

Google’s Possum update is a significant change to the way local SEO works. This update allows local businesses to rank higher in search engine results pages (SERPs) by improving their visibility in local search results. In this post, we’ll go over six of the most popular questions about this update and how it affects your local SEO.

What is Google’s Possum Update?

Google’s Possum update was rolled out in September 2016, and it aims to deliver improved local search results for users. This algorithmic update filters out duplicate listings and spammy businesses that try to manipulate the system. The result is a more accurate and relevant set of search results for users looking for local services.

How Does the Possum Update Affect Local Search Results?

The Possum update affects local search results by filtering out low-quality listings and negative reviews. It also includes a physical location factor in determining rankings, which means that businesses with verified addresses will rank higher than those without.

How Does Google Maps Play a Role in the Possum Update?

Google Maps plays a significant role in the Possum update. The algorithm considers Google Maps data when ranking businesses, especially when it comes to proximity to the searcher’s location. This means that it’s essential for businesses to have accurate information on their Google Maps listing.

How Does Address Verification Impact the Possum Update?

Address verification is crucial for businesses looking to improve their rankings after the Possum update. Google considers verified addresses as a sign of legitimacy and reliability, which can help businesses rank higher in SERPs.

Can My Business Benefit from the Possum Update?

Yes, your business can benefit from the Possum update if you follow best practices for local SEO. Some tips include verifying your address, optimizing your Google My Business listing, and keeping your website up-to-date with relevant content.

What Should I Do if My Business Was Negatively Affected by the Possum Update?

If your business was negatively affected by the Possum update, there are several things you can do to improve your rankings. Start by cleaning up your Google My Business listing and removing any duplicate or spammy listings. Focus on getting positive reviews from satisfied customers, and make sure your website is optimized for local search.


  • "Local SEO: Proven Strategies & Tips for Better Local Google Rankings" by Martin Huntbach
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  • "Local Search Marketing: How to Increase Your Local Visibility and Build Your Brand Online" by David Mihm
  • "The Ultimate Guide to Local SEO: A Comprehensive Guide to Top Rankings in Google Maps & Local Search" by Craig Campbell
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