If you're a local business owner, you may have heard about Google's Pigeon update. This algorithmic update was released in 2014 and aimed to improve local search results by providing more accurate, relevant, and useful information to users.
Google's Pigeon update is an algorithmic change that affected local search results. It was launched in July 2014 with the goal of providing more relevant and accurate local search results for Google users. The update focused on improving the quality of local directories and location-based searches.
The Pigeon update impacted local SEO in a few ways. Firstly, it improved the accuracy of local directories by providing better information about businesses in specific areas. Secondly, it emphasized the importance of on-page optimization for local businesses. This means that businesses that have optimized their websites for location-based keywords will have a better chance of ranking higher in local search results.
To improve your local SEO following the Pigeon update, you should focus on three key tactics:
If you noticed a significant drop in traffic or rankings following the launch of the Pigeon update, it's likely that your website has been impacted. However, there are a few things you can do to check:
If you've been impacted by the Pigeon update and experienced a drop in local search rankings, there are a few steps you can take to recover:
By focusing on these tactics, you'll improve your visibility in local search results and recover from the impact of the Pigeon update.
The future of local SEO following the Pigeon update looks promising. Google continues to prioritize local search results, which means that businesses that focus on optimizing their websites for location-based keywords and claiming their Google My Business listings will have a better chance of ranking higher in local searches.
Overall, the Pigeon update highlights the importance of prioritizing local SEO for businesses that want to attract more relevant traffic to their website.