Google search result features are elements that appear on the search engine result pages (SERP) when a user enters a query. These featured snippets and rich snippets provide users with quick answers to their questions, making it easier for them to find information without having to click on individual links.

What is a Google search result?

A Google search result page is the page display containing relevant information after you have made a query. This page contains various kinds of results including ads, organic listings, and other non-organic results available at the top of SERP.

What is SERP?

Search engine result pages (SERPs) refer to the collection of webpages that show up in response to an online searcher's inquiry. A typical SERP will include several types of content such as videos, images news stories as well as standard organic listings

Featured Snippets

Featured snippets are brief highlighted answers displayed above all other results primarily in order providing quick-click answer which pops up instantaneously from any desired queries searched by user ahead with source (URL).

Rich Snippets

Rich snippet displays more detailed content examples when metadata comes into play like rating system or explanation neccassary card boxes explain about topic instantly etc

Why do we need Featured and Rich Snippets?

Featured and rich snippets save time for users searching online for information by displaying direct information: By listing important details directly on the 1st webpage makes it easier for people who may be looking quickly rather than visiting specific website where topic has reveivance revealing waste less time indirectly reduces bounce rate.

How Do I Optimize For Rich And Featured Results On Google Searches?

Optimizing your website structure can improve chances of becoming visible among others however basic hings can also helps in this regard:

• Structuring data based using schema.org structured markup language or similar:helping star ratings, cooking times or ingrediants , stock levels and more relevant data feed directly to your description.
• Providing a clear answer mainly focusing on the summary of question being asked making sure it contains major keywords in heading content.
• Ensuring the web page keyword usage.

What Are Related Entities And How Do They Help?

Related entities are connected with searched topic , google searches keywords phrases capturing best appropriate summaries from websites around at different URLs.

References

1. Mueller, J., & Fishkin, R. (2015). Search engine optimization for dummies. Wiley Publishing Inc.

2. Odden, L. (2010). Optimize: how to attract and engage more customers by integrating SEO, social media, and content marketing. John Wiley & Sons.

3.Sullivan,D.(2006)Search Engine Land Guide To SEO.

4.Hurst,M.(2020)Digital Marketing Strategies That Work:Expert Advice,Uncensored Growth Tactics From Startup To Fortune 500 Grown By Francois Goube

5.Shah,R.(2020)- Stop Guessing: The 9 Behaviors of Great Problem Solvers