Google Possum is a local SEO update that was introduced in 2016. This update affected the way Google displayed search results for local businesses. It changed the way businesses were ranked on Google Maps and search engines by showing more diverse results based on location and search terms.
Google Possum impacted Local SEO in several ways. It increased the importance of Online directory listings, location-based search, and citations. It also gave smaller businesses a better chance of ranking higher, as it diversified the search results.
Optimizing for Google Maps can increase your visibility to potential customers, leading to more website traffic and ultimately more business. It can also help you rank higher in local search results, leading to increased brand recognition and customer loyalty.
To optimize your online directory listings, make sure that all of your information is accurate and up-to-date. Be consistent with your business name, address, and phone number across all directories. Encourage customers to leave reviews on these directories, as this can improve your rankings.
Location-based search is the process of searching for products or services based on your physical location. This type of search relies heavily on GPS data and is becoming increasingly popular with the rise of mobile devices.
Citations are mentions of your business name, address, and phone number on other websites. These can include online directories, social media sites, and review sites. Citations are an important factor in local SEO as they help establish trust and authority for your business.