Google Penguin is a search algorithm update by Google which was first introduced in April 2012. Its main purpose is to identify websites that violate Google’s Webmaster Guidelines with regards to link building practices.
Google Penguin works by analyzing the quality of inbound links to a website. The algorithm identifies spammy or manipulative link building practices such as buying links or participating in link schemes. It then penalizes the website by reducing its ranking in search engine results pages (SERPs).
Google Penguin was created as an effort to improve the quality of search engine results and combat spammy link building practices. The algorithm was designed to penalize websites that artificially manipulate their inbound links in an attempt to improve their search rankings.
Google Penguin has a significant impact on SEO as it penalizes websites that engage in spammy or manipulative link building practices. This means that websites need to ensure their link building strategies are ethical and follow Google’s guidelines.
While both algorithms are part of Google’s efforts to improve the quality of search results, they differ in their focus. Google Panda focuses on the quality of website content, while Google Penguin focuses on the quality of inbound links.
To avoid being penalized by Google Penguin, it’s important to follow ethical link building practices. This includes focusing on creating high-quality content that naturally attracts inbound links and avoiding paid links or link schemes.