Google Bombing refers to a technique whereby individuals or groups try to manipulate search engines' algorithms by creating numerous hyperlinks with the same anchor text pointing towards specific webpages. The intention is to make the webpage appear at the top of search engine results pages (SERPs) for specific queries.
When high-profile websites link-back using similar keywords to one webpage, they increase its relevance and authority, which leads Google's algorithm into believing that this page has more valuable content than others on other topics.
Let us give you an example: if someone wrote a blog post titled "10 Reasons Why Dogs are Better Than Cats" and multiple bloggers used the words "dogs are better than cats" as hyperlink texts directing back to that article; then after some time, it would show up first in searches made using those keywords.
Many noteworthy events caused due to manipulation through google bombing:
There exist many ways through which spammers run google bombing attacks:
1) Associating a website's URL with irrelevant keyword rich anchor text.
2) Creating empty landing pages optimized explicitly only for pleasing robots but not targeted traffic
3)Creating doorway Pages - Following another organic way-though adding far too many keyword-rich outbound links over them.
4)"Cloaking"- Delivering different content based upon client User-Agent string provided while crawling--and serving quite another version when real users click-through from SERP
This can lead directly towards a keyword stuffing penalization that in the worst-case scenario results in permanent removal from Google.
Negative SEO attacks involve sabotaging an opponent's reputation on search engines, and creating Google bombs on targeted keywords is one of the common ways to do it.
SEO professionals should function vigilantly internal audits for their backlink profiles at regular intervals and recheck all their inbound links against various black hat techniques like google bombing—also including other negative SEO strategies-which can potentially damage reputations at times.
Online reputation managers have to incorporate mitigation strategies into their operations to tackle instances related directly or indirectly linked with criticism, incorrect information being spread through such negative campaigns like Google bombings.
They generally work towards promoting positive content supported by high-quality material gaining score points among potential customers online while simultaneously suppressing any malicious activity that may affect the brand negatively.
