If you're in the world of SEO, then you've likely heard about Google algorithm updates. These updates can have a big impact on your website's search engine rankings and visibility. In this post, we'll break down what exactly these updates are and how they work.
Google algorithm updates are changes made to the algorithms that dictate how websites are ranked in search results. The algorithms determine which pages should be at the top of search results based on relevance, quality, user experience, and other factors.
There are countless factors that go into these algorithms--in fact, nobody outside of Google knows for sure every factor! But over time, certain key elements have played a vital role in determining ranking outcomes. And when there is an update to that system (often announced by Google themselves), it can shake up SERPs as sites jockey for position under new rules.
Over the years there have been many different algorithm updates released by Google - here's some perspective for six notable examples:
The Panda algorithm was first introduced in 2011 with the goal of demoting low-quality content while promoting high-quality pages to improve user experience overall.
The Penguin algorithm was first introduced in 2012 with a focus largely around penalizing websites attempting to manipulate their backlink profile through low-value techniques like link farms or paid links passing authority off as "good" ones.
Hummingbird arrived later than those prior two names; it represents some major progress toward understanding languages questions phrased more naturally queries one might enter using voice commands.
Mobilegeddon saw mobile devices finally come firsts rates from web-sites optimization stand-point mostly targeting all sorts result delivered depending upon whether access has been done via desktop or mobile device respectively moving along increases number searches done on mobile devices.
The Medic algorithm update in 2018 focused on E-A-T : Expertise, Authoritativeness, and Trustworthiness) affirmation within broad areas related to life quality. It was believed to have hit websites dealing with health-related subjects that hadn't clearly outlined authorship of content or detailed qualifications.
Ultimately Google is rolling out these changes designed around making their search engine more accurate and relevant providing the best user experience for people who use it. This helps weed out any black hat tactics - like buying links or stuffing irrelevant keywords into text copy- so authentically good content can rise above more problematic material organically over time instead trying fast track immediately through service manipulations.
However each shift that represents a new paradigm challe can also represent an opportunity for brands attempting to optimize online earning credibility among audiences as well!
So there you have it--a general overview of what Google algorithm updates are all about. Keep in mind that updates will continue roll-out , so staying up-to-date with industry news will help put businesses ahead others less attentive.Competitors won’t be stagnant by ignoring such important key factors.To stay focus specially knowing how much difference a change-up from raking #2 up-to #1 could mean.Wouldn’t want your competitors getting results now – would you?!
5.Moz’s “Google Algorithm Change History” (Moz/)
