Generation Z (Gen Z) is the demographic cohort succeeding Millennials and preceding Generation Alpha. Gen Z is defined as individuals born between 1997 and 2012, making them currently aged between 9 and 24 years old.
While Millennials were raised during a time of economic prosperity, Gen Z has experienced economic uncertainty due to the Great Recession. As a result, they have a more frugal approach to money management. Additionally, while Millennials were known for seeking constant validation through likes and followers on social media, Gen Z prioritizes privacy and authenticity.
Marketing to Gen Z requires a fresh approach that prioritizes digital channels, authenticity, and socially conscious values. Brands must engage with this audience on their preferred social media platforms such as Instagram, TikTok or YouTube. To appeal to them it's important to showcase transparency in brand messaging that aligns with their personal beliefs.
Zoomers marketing refers to marketing tactics aimed at Gen Z. It focuses on creating content that resonates with their values but also drives engagement by using up-to-date trends like memes or challenges.
Post-Millennial marketing refers to approaches that target younger generations like Gen-Zs. Brands must be aware of which channels are best suited for this age group including social media platforms that allow for user-generated content like Instagram or Tiktok.
Gen Z marketing is characterized by its emphasis on authenticity, diversity and experiences. Brands need to create customized content that aligns with the values of their target audience. This may include influencer marketing, social media campaigns, and interactive experiences.
To appeal to Gen Z, companies should focus on creating authentic content that aligns with their values. They should embrace diversity, take a stand on social issues and prioritize experiences over material possessions. Companies should also incorporate emerging technologies into their marketing strategies such as virtual reality or augmented reality.
