Gen Xers, born between 1965 and 1980, are sandwiched between two of the largest generations - Baby Boomers and Millennials. Although they may not receive as much attention as the other two generations, they are still an important demographic that marketers should not overlook. In this post, we'll explore the characteristics of Gen Xers and answer some of the most popular questions about them.
Gen Xers are active on social media platforms like Facebook, Twitter, and LinkedIn. They prefer to use social media for professional networking rather than personal use. As a marketer targeting Gen Xers, you should focus on creating informative, educational content that helps them in their career or business.
Gen Xers are often labeled as the "forgotten" generation when it comes to email marketing. However, they are still a valuable audience for email campaigns. They prefer personalized and relevant content that speaks directly to their interests.
To reach Gen Xers with digital marketing, you should use a mix of tactics including social media marketing, email marketing, and content marketing. Make sure your messaging is informative and educational rather than sales-y. Use data-driven insights to create targeted campaigns that resonate with this generation.
Gen Xers are often in the middle of their careers or raising families, which means they have financial responsibilities such as paying off debt, saving for retirement, and funding their children's education. As a marketer targeting this demographic, you should focus on creating financial products and services that address these concerns.
Gen Xers value authenticity and transparency. Use storytelling to create content that resonates with them on a personal level. Use humor and empathy to make your content burst with personality.
