Understanding  Gatefold

If you're a creative in design or editorial content, you've probably come across the term "gatefold". What is it? And how can it be utilized in magazine design for print advertising? Let's dive into the topic and explore its possibilities.

What is a Gatefold?

A gatefold is a type of fold used in print advertising that involves folding the paper twice, creating two panels that fold outwards to reveal a larger image or spread. This creates a dramatic effect that grabs readers' attention and enhances the visual impact of your message.

How Can Designers Utilize Gatefolds in Magazine Design?

Designers can use gatefolds to create interactive experiences for readers as they unfold and discover more about a product or brand. They can also make use of the different panels to showcase different aspects of an ad campaign or editorial spread, creating a cohesive visual story.

Why Is Gatefold Such an Effective Print Advertising Technique?

Gatefolds have a unique power to capture readers' attention and draw them into your advertising message. When done right, they leave a lasting impression and create an unforgettable experience for the viewer.

How Does Gatefold Fit into Modern Magazine Design Trends?

As print media adapts to digital trends and new technologies, designers are constantly finding innovative ways to integrate traditional techniques like gatefolds into modern designs. They may incorporate augmented reality experiences or QR codes to bring gatefolds to life on readers' screens.

What is Needed for Successfully Executing Gatefold Designs?

To create successful gatefold designs, you need creativity, attention to detail, skilled printing technicians and project managers who understand how to execute complex folds precisely.Someone needs experience with folding machines so they can plan accordingly with regards both artwork size & printing sheets required

Which Brands Have Created Memorable Gatefolds Advertisements?

Old Spice created one of the most memorable gatefold advertisements featuring actor Terry Crews whose muscles were exaggerated by the folded page; Smirnoff's Double Black ad directed customers through the process of making cocktails with each panel resulting in transforming photograph; Audi magazine featured breathtaking visuals of beautiful locations exposed using smaller panel folding-inside-larger-panel moving across two pages. There are many other great examples out there!

So if you're looking for innovative ways to captivate your audience with creative print advertising designs, consider utilizing gatefolds in your next campaign.


  1. "Design Elements: A Graphic Style Manual" by Timothy Samara
  2. "Designing Magazines: Inside Periodical Design" by Jan V. White
  3. "Magazine Design Handbook" by Tim Harrower
  4. "The Elements of Graphic Design: Space, Unity, Page Architecture, and Type" by Alex W. White
  5. "Newsonomics: Twelve New Trends That Will Shape The News You Get" by Ken Doctor
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