Gated content refers to content on a website that is only accessible to users who provide their contact information or complete a form. Gated content can be anything from e-books, whitepapers, webinars, and product demos to case studies and other valuable resources that potential customers may find helpful. It is becoming increasingly popular in content marketing and digital marketing strategies as it helps companies generate leads and increase conversions.
Gated content serves the purpose of capturing leads by requiring visitors to provide their contact information in exchange for access. It helps businesses build a database of potential customers who have shown interest in their products or services, allowing them to nurture those leads through email marketing campaigns.
Gated content can be used as part of a content marketing strategy to attract visitors to your website. When users share the gated content on social media or other platforms, it can help drive traffic back to your site, boosting its SEO. Additionally, when users provide their information to access gated content, it provides valuable data that can be used for keyword research and targeting.
Gated content plays a crucial role in email marketing as it allows businesses to gather leads' contact information. With gated content, you can send targeted emails to those leads and increase the chances of converting them into paying customers. It also helps businesses segment their email list based on the type of gated content that visitors access, allowing them to deliver more targeted messages.
Affiliate marketers can benefit from gated content by offering exclusive access to high-quality resources that are relevant to their audience. This strategy helps them build trust with their followers and increase the likelihood of conversions by requiring visitors to provide their contact information in exchange for access.
The most effective types of gated content are those that provide value to potential customers. E-books, whitepapers, and webinars are some of the most popular types of gated content among businesses. However, case studies, product demos, and surveys can also be effective in generating leads and increasing conversions.
Deciding whether to gate your content or not depends on your marketing objectives. If your goal is to generate leads and increase conversions, gating your content might be the right strategy. On the other hand, if you're looking to build brand awareness and drive traffic to your site, ungated content might be a better option.