Gap Analysis

Gap Analysis is a powerful strategic tool used to identify the difference between where a business is and where it wants to be. It helps businesses understand their current position in the market and develop strategies for improvement. In this post, we will explore six of the most frequently asked questions about Gap Analysis.

What is Gap Analysis?

Gap Analysis refers to the process of identifying gaps between a company’s current performance and its desired performance. This can be done by comparing actual performance with desired performance, or by comparing a company’s performance with that of its competitors. By identifying these gaps, businesses can develop strategies for improvement.

What are the benefits of Gap Analysis?

There are several benefits to conducting a Gap Analysis, including:

How does Gap Analysis work?

Gap Analysis involves four key steps:

  1. Defining the desired state: This involves defining what success looks like for your business.

  2. Evaluating the actual state: This involves evaluating your business’s current performance against your desired state.

  3. Identifying the gaps: This involves identifying the areas where your business falls short of its desired state.

  4. Developing an action plan: This involves developing strategies for closing the gaps and achieving your desired state.

What are some tools used in Gap Analysis?

There are several tools that can be used in Gap Analysis, including:

  • Competitive Analysis: This involves analyzing your competitors to identify opportunities for improvement.
  • SWOT Analysis: This involves analyzing your business’s strengths, weaknesses, opportunities, and threats.
  • Market Research: This involves gathering data on your target market to identify gaps in their needs and expectations.
  • Industry Analysis: This involves evaluating industry trends and how they impact your business.
  • Business Strategy: This involves developing strategies for achieving your desired state.

Who can benefit from Gap Analysis?

Gap Analysis can be beneficial for any business looking to improve its performance, including small businesses, startups, and large corporations. It is particularly useful for businesses that are experiencing a decline in performance or struggling to keep up with their competitors.

How often should Gap Analysis be conducted?

Gap Analysis should be conducted regularly to ensure that businesses stay on track and continue to improve. The frequency of Gap Analysis will depend on the size of the business, the industry it operates in, and its specific needs.


  1. "Competitive Strategy" by Michael E. Porter
  2. "SWOT Analysis: A Practical Guide to Analyzing Companies and Industries" by Tim Berry
  3. "Market Research in Practice: An Introduction to Gaining Greater Market Insight" by Paul Hague
  4. "Industry Analysis: The Basics" by Jonathan Groucutt
  5. "Business Strategy: An Introduction" by David Campbell
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