Do you want to save money on advertising rates while reaching a wider audience? Then it's time to consider fringe time. This period of broadcast media can offer several advantages for media buying, including discounted rates and more viewers. Here's everything you need to know about fringe time.
Fringe time encompasses the hours during which broadcast media appeals to smaller audiences than it does during prime-time hours. That is, non-prime time programming is generally considered fringe as they are less popular with viewers.
The major advantage of advertising during fringe time is lower advertising rates, meaning that you can reach more people at a much better price point than you would during prime-time. Additionally, there are fewer commercials and other advertisers trying to catch the attention of viewers.
When purchasing advertising during fringe time, it’s essential to think about your target audience and the type of programming that will appeal most to them. Keep in mind that even though advertising rates will be lower, suitable programming for specific demographics may not be present at all times.
Advertising rates usually decrease significantly outside prime-time hours due to the smaller audience size compared to prime-time hours. You can expect anywhere from 20%-50% less than the regular rate card.
Fringe Time applies mainly to broadcast media such as radio or TV broadly where streaming services do not have native ad sales insertions matters also consider; these offer proper discounts for running ads in non-prime programs.
To make the most out of your ad campaign during fringe time, ensure that you put thought into targeting your niche effectively rather than focusing on broad-based appeal. If executed correctly, your ROI can be substantial; it is therefore essential that keen arrangements have been made before implementation.