Understanding  Fringe Time

Do you want to save money on advertising rates while reaching a wider audience? Then it's time to consider fringe time. This period of broadcast media can offer several advantages for media buying, including discounted rates and more viewers. Here's everything you need to know about fringe time.

What is Fringe Time?

Fringe time encompasses the hours during which broadcast media appeals to smaller audiences than it does during prime-time hours. That is, non-prime time programming is generally considered fringe as they are less popular with viewers.

Why Should You Consider Fringe Time?

The major advantage of advertising during fringe time is lower advertising rates, meaning that you can reach more people at a much better price point than you would during prime-time. Additionally, there are fewer commercials and other advertisers trying to catch the attention of viewers.

What Are Some Factors to Consider With Media Buying During Fringe Time?

When purchasing advertising during fringe time, it’s essential to think about your target audience and the type of programming that will appeal most to them. Keep in mind that even though advertising rates will be lower, suitable programming for specific demographics may not be present at all times.

How Do Advertising Rates Change During Fringe Time?

Advertising rates usually decrease significantly outside prime-time hours due to the smaller audience size compared to prime-time hours. You can expect anywhere from 20%-50% less than the regular rate card.

Which Media Should I Focus on For Advertising During Fringe Time?

Fringe Time applies mainly to broadcast media such as radio or TV broadly where streaming services do not have native ad sales insertions matters also consider; these offer proper discounts for running ads in non-prime programs.

How Can I Ensure Success With Fringe-Time Advertising?

To make the most out of your ad campaign during fringe time, ensure that you put thought into targeting your niche effectively rather than focusing on broad-based appeal. If executed correctly, your ROI can be substantial; it is therefore essential that keen arrangements have been made before implementation.


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