As a marketer, it is crucial to utilize various advertising methods to capture the attention of consumers. Free-standing inserts (FSI) are one such method that can significantly impact your coupon promotions and retail marketing campaigns. In this post, we'll discuss the 6 most popular questions about FSI and how it can be integrated into your direct mail campaigns.
A free-standing insert (FSI) is a form of print advertising that is designed to be inserted into newspapers or magazines. These inserts typically contain coupons, promotions, or advertisements designed to drive foot traffic to a retail location.
FSI coupons have been found to be incredibly effective in driving sales numbers. In fact, research indicates that nearly 88% of consumers use coupons. Thus FSI coupons are great in capturing the interest of potential customers and driving them towards making purchases.
Free-standing inserts (FSIs) can support your retail marketing campaigns in several ways:
There are many types of promotions you can offer through FSI coupons, but some tend to work better than others. For example; percentage-based discounts like "25% off" have been seen to work better than dollar-off discounts like "$5 off."
Free-Standing Inserts (FSIs) work best when there are weekly or monthly promotional events:
Make sure it's integrated within your overall campaign messaging plan thus creating sustained consumer engagement over time.
When designing an FSI coupon or promotional material, here are some best practices:
Do not forget about branding since this is not just about selling products; branding should also ensure customer loyalty over time.
