Email marketing has become one of the most efficient and effective ways to reach out to potential customers. However, not all email campaigns are successful. One of the most common challenges that email marketers face is the false-positive issue. False-positive occurs when a legitimate email message is marked as spam by the recipient's email client. So, why does this happen? Let's explore.
False-positive is a situation where an email message that should have been delivered to the recipient's inbox ends up being classified as spam or junk mail. This can happen due to various reasons such as spam filters, content issues, formatting problems, and more.
False-positive can occur due to various factors such as:
To avoid false-positive issues in your email marketing campaigns, you can take the following steps:
False-positive can have a significant impact on your digital marketing efforts. If your emails are not reaching your target audience due to false-positive issues, it can lead to lower open rates, click-through rates, and ultimately lower conversions.
Ad tech platforms also face false-positive issues when their ads get blocked by ad-blockers. This can result in lower impressions and click-through rates for the ad campaigns.
False-positive can indirectly affect your SEO efforts. Low engagement rates due to false-positive issues can indicate to search engines that your content is not valuable, which can lead to lower rankings in search results.
