Understanding  Facings

If you're in the business of advertising, brand awareness, or digital marketing, you've probably heard of facings. This term refers to the visible side of a product in a retail display. In simpler terms, it's the number of times your product is displayed facing forward on a shelf.

In this post, we'll cover everything you need to know about facings - from what they are to how they can impact your sales. So let's dive in!

What Are Facings?

As mentioned earlier, facings refer to the visible side of a product in a retail display. If you imagine walking down an aisle at a supermarket or drugstore, you'll see products lined up on shelves. The number of times a product appears facing forward on those shelves is the number of facings it has.

Why Are Facings Important?

The number of facings your product has can have a significant impact on its sales. Research shows that products with more facings tend to sell better than those with fewer facings. This is because more facings lead to better visibility and brand awareness.

How Can You Increase Your Facings?

There are several ways to increase your facings in retail stores. First, work with retailers to ensure that your brand is getting prime shelf space. This means being placed at eye level and facing forward.

Another way to increase your facings is through promotions and displays. By creating eye-catching displays and running promotions, you can get more attention for your brand and products.

How Do Facings Impact Digital Marketing?

Facings are not just important for physical retail stores - they can also impact digital marketing efforts. For example, if someone sees your product on store shelves several times, they may be more likely to search for it online or follow your social media accounts.

Additionally, by tracking the number of facings your products have in different locations, you can gain valuable insights into what's working and what isn't in terms of placement and visibility.

What Role Does Ad Tech Play in Facings?

With new ad tech solutions emerging every day, brands now have even more ways to optimize their facings strategy. For example, some companies use virtual reality simulations to test various shelf layouts before committing to physical displays.

Others use artificial intelligence algorithms to track the performance of different products based on their position and number of facings. Ultimately, ad tech can help brands make more data-driven decisions when it comes to their product placement strategy.

How Can Social Media Marketing Impact Facings?

Social media marketing can also play a role in increasing your facings. By using social platforms like Instagram and Facebook to promote special offers or create buzz around new products, you can drive traffic back into physical stores where customers can see your products on display.

Additionally, by leveraging user-generated content (UGC), brands can showcase real-life examples of their products being used or displayed by customers - further boosting brand awareness and credibility.


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  4. Aylen J (2017) Shelf Life: How an Interconnected World Is Changing Retail
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