Understanding  External Linking

If you're looking to boost your SEO strategy, then you need to consider the importance of external linking. External linking is a process where you link your website to other authoritative websites in your industry. This practice can help improve your website's search engine rankings and drive more traffic to your site.

In this post, we'll answer the six most popular questions about external linking and give you an in-depth understanding of how it can benefit your SEO strategy. So, let's get started!

What is External Linking?

External linking is the process of linking your website to other authoritative websites in your industry. These links are also known as backlinks or inbound links. You can think of them as "votes" for your website, indicating that other websites consider your content valuable and relevant.

Why is External Linking Important for SEO?

External linking is important for SEO because it signals to search engines that your content is valuable and relevant. When search engines see that other authoritative websites are linking to your content, they see it as an endorsement of its quality. This endorsement can help boost your website's search engine rankings and drive more traffic to your site.

How Do You Find Quality Websites to Link To?

To find quality websites to link to, you need to focus on building relationships with other websites in your industry. Look for websites that have high domain authority and are relevant to your niche. You can use tools like Ahrefs or Moz to find these websites.

How Do You Build Links?

There are several ways to build links, including outreach, guest blogging, broken link building, and social media marketing. Outreach involves reaching out to other websites in your industry and asking them to link back to your content. Guest blogging involves writing content for other websites in exchange for a link back to your site. Broken link building involves finding broken links on other websites and offering to replace them with a link to your content.

How Many External Links Should You Have on Your Website?

There is no hard and fast rule for how many external links you should have on your website. However, it's important to focus on quality over quantity when it comes to external linking. You should only link to reputable websites that are relevant to your niche.

What Should You Avoid When Building External Links?

When building external links, you should avoid using link farms or buying links. Search engines consider these practices to be spammy and may penalize your website for using them. Additionally, you should avoid linking to low-quality or irrelevant websites, as this can also harm your website's search engine rankings.

External linking is a critical component of effective SEO and content marketing strategies. By building relationships with other authoritative websites in your industry and linking to their content, you can improve your website's search engine rankings and drive more organic traffic to your site.


  1. Moz - The Beginner's Guide to Link Building
  2. Ahrefs - Link Building for SEO: The Definitive Guide
  3. Neil Patel - The Ultimate Guide to Link Building
  4. Backlinko - Link Building Strategies: The Complete List
  5. Google - Link schemes
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