If you're in the world of Affiliate Marketing, Ad Tech, Advertising, Finance, or Digital Marketing, then you've probably come across the term "EPC" before. But what is it exactly? And how does it impact your business? We're here to answer all of your burning questions about EPC.

What is EPC?

EPC stands for "Earnings per Click." It's a metric that measures how much money an affiliate marketer earns per click on their affiliate link. In other words, if you have 100 clicks on your link and earn $100 from those clicks, your EPC would be $1.

Why is EPC important?

EPC is an important metric because it helps affiliate marketers determine the profitability of their campaigns. By tracking EPC, marketers can identify which products or offers are generating the most revenue and adjust their marketing strategies accordingly.

How do you calculate EPC?

To calculate EPC, you need to divide the total earnings generated by clicks by the number of clicks. For example, if you earned $100 from 100 clicks, your EPC would be $1.

What is a good EPC?

There's no one-size-fits-all answer to this question because a "good" EPC will vary depending on the niche and type of offer being promoted. However, generally speaking, an EPC of $0.50 or higher is considered to be good.

How can you improve your EPC?

There are several things you can do to improve your EPC:

How does EPC relate to other metrics like CPC and ROI?

EPC is related to other metrics like CPC (Cost per Click) and ROI (Return on Investment) because they all measure different aspects of the success of a marketing campaign. CPC measures how much each click costs, while ROI measures the overall profitability of a campaign. EPC is a more granular metric that measures the earnings generated by each individual click.


  • "Affiliate Marketing Proven Success Formula" by Michael Ezeanaka
  • "Digital Marketing Essentials" by Jeff Larson
  • "Ad Tech Explained" by Marketing Science Institute
  • "The Finance Book" by Stuart Warner and Shan Wai Lum
  • "Advertising and Promotion: An Integrated Marketing Communications Perspective" by George E. Belch and Michael A. Belch
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