Good email marketing practices are critical for any business. One of the key components of a successful email campaign is determining the appropriate email frequency. Understanding how to strike the right balance between sending too many emails and risk annoyance versus sending too few emails and commitment forfeiture is essential.
Here's everything you need to know about email frequency!
Email frequency refers to the number of times a business sends an email to its subscribers over a certain period. It's essential to find the appropriate balance between sending enough emails to maintain engagement with your subscribers without overwhelming them.
Finding the right email frequency can have a significant impact on your email marketing campaign's success. When you send too few emails, you risk missing out on sales opportunities and losing subscribers' interest in your brand. On the other hand, sending too many emails can annoy subscribers and cause them to unsubscribe.
The best practices when it comes to email frequency are as follows:
Determining the optimal sending time for your emails can be a challenging task that largely depends on your target audience's demographics, location, and behavior patterns. However, most studies suggest that Tuesdays, Wednesdays and Thursdays are some of the best days to send out promotional content.
Batch and blast emails refer to sending out one generic message en masse without considering individual user preferences or behaviors based on data available in segmentation or personalization tools.
The general rule of thumb when it comes to batch and blast emails is once a week or less frequently. Sending too many batch and blast emails can turn your subscribers off and lead to a high rate of unsubscribes.
There's no shortage of resources available online that can help you keep up-to-date with email marketing best practices. Here are five great books and ebooks for starters:
With these resources on-hand, you'll be sure to create a compelling email marketing strategy that maximizes engagement while minimizing subscriber burnout. Happy emailing!
