Email engagement refers to the interaction of subscribers with emails sent by a brand or business. It is the measure of how interested subscribers are in the content of an email, which can be indicated by opens, clicks, conversions, and other metrics. In this post, we'll explore email engagement in depth and answer some of the most popular questions on this topic.
Email engagement is important for several reasons. First, it helps to build stronger relationships between brands and their subscribers. When subscribers engage with emails, they show interest in what the brand has to offer and are more likely to become loyal customers. Second, email engagement can improve email deliverability rates because ISPs often view engagement as a sign of quality content. Finally, email engagement can drive more revenue for businesses by increasing conversions and sales.
Improving email engagement requires a combination of tactics such as email design best practices, responsive design, CTA optimization, A/B testing, mobile optimization, and many others. Here's a closer look at each:
To measure email engagement, you can use metrics such as open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. These metrics can be tracked using email marketing tools such as Mailchimp, HubSpot, Constant Contact, and others.
Low email engagement can be caused by various factors such as poor email design, irrelevant content, inaccurate targeting or segmentation of subscribers, lack of personalization and customization options.
To re-engage inactive subscribers requires a tailored message to the inactive group. The right re-engagement strategy will depend on the reasons why they disengaged from your emails in the first place. Some tactics that can help include sending a "we miss you" message or offering a special promotion to encourage them to return.
One way to prevent subscribers from disengaging is by creating a relevant and personalized experience that meets their individual needs. Relevant content is key so make sure that emails are segmented based on subscriber behavior like past purchases or interests.
Email engagement is the foundation of any successful email marketing campaign. By following best practices like responsive design, CTA optimization and A/B testing as well as keeping your messaging relevant and personalized you can improve engagement with your subscribers.
