Are you struggling to generate backlinks to your website? Or maybe you're having a hard time getting your guest posts published on authority blogs? If so, it's time to consider using ego-bait as part of your SEO strategy.
Ego-bait is a content marketing tactic that involves creating content that appeals to people's egos or senses of self-importance. It's a type of influencer marketing that leverages people's desire for recognition and validation to generate backlinks, social shares, and other forms of engagement.
Some common examples of ego-bait include:
One of the biggest benefits of ego-baiting is that it can help you generate high-quality backlinks to your website. When you create content that features influencers or experts in your niche, they're more likely to share that content with their followers, which can lead to more social shares, more traffic, and more backlinks.
Additionally, when you create award badges or other types of recognition for people in your industry, they're likely to display them on their own websites or social media profiles - which means even more exposure and potential backlinks for you.
If you've ever tried pitching guest posts to bloggers or publications, you know how challenging it can be to get your pitches accepted. But when you use ego-baiting as part of your pitch, you're more likely to get a positive response.
For example, if you're pitching a guest post to a blogger or publication, you could include a mention of the fact that you've featured them in a list of top influencers in your industry. This can help to establish your credibility and build trust with the blogger or editor - making it more likely that they'll be open to publishing your guest post.
Ego-baiting is actually a type of influencer marketing, as it involves leveraging the influence and authority of people in your industry to promote your content or brand.
By featuring influencers or experts in your niche in your content, you're not only building relationships with those people - you're also tapping into their audiences and networks. This can help you reach new potential customers or clients, and can also help to establish your brand as a respected authority in your industry.
Social proof is the concept that people are more likely to trust or believe something if they see that other people - particularly people they respect or admire - also believe it. Ego-baiting can be a powerful way to leverage social proof in your marketing efforts.
When you feature influencers or experts in your niche in your content, you're demonstrating that these people value your brand or content enough to participate. This can help to build trust and credibility with your audience, and can also make it more likely that other people will share or engage with your content.
Some successful examples of ego-baiting campaigns include:
