As a website owner or digital marketer, you must have heard about link building and how it influences your SEO rankings. Building links to your website is one of the most effective ways to improve your search engine visibility and attract more traffic. However, not all links are created equal, and some may even harm your website's reputation. That's where editorial links come in.
Editorial links, also known as natural or earned links, are links that are naturally acquired by your website through high-quality content creation and promotion. These links are not paid for or requested, but rather earned based on the value of your content and the trustworthiness of your website.
An editorial link is a hyperlink within a piece of content that links to another website's page or resource. This type of link is usually placed by the author or editor of the content because they believe it provides value to their readers.
Editorial links are valuable because they are natural, earned, and trustworthy. They come from reputable sources that have taken the time to evaluate your content and deem it worthy of linking to. These links indicate to search engines that your website is a valuable resource that others find useful, which improves your search engine rankings.
You cannot directly request editorial links from other websites. However, there are several ways you can increase your chances of earning them:
Editorial links are different from other types of links because they are natural and earned rather than paid for or requested. Unlike other types of links, editorial links are not part of a link exchange or paid advertising agreement. They are placed by the website owner or editor because they believe your content provides value to their readers.
Editorial links are generally considered good for your website's backlink profile. However, not all editorial links are created equal. Some may come from low-quality websites that could harm your SEO rankings. It's important to evaluate the quality and relevance of the linking website before accepting an editorial link.
Evaluating your backlink profile is an essential part of any successful SEO strategy. You can use tools like Google Search Console or Ahrefs to analyze your backlinks and identify any potential issues. Look for:
Editorial links are a natural and effective way to build your website's backlink profile and improve your SEO rankings. By creating high-quality content, promoting it through various channels, and building relationships with other bloggers, you can increase your chances of earning editorial links from reputable sources.
