Understanding  EdgeRank

Edgerank is an algorithm that determines the content that appears on a user's Facebook News Feed. It was created to ensure that only relevant and engaging content appears on a user's feed. This algorithm takes into consideration different factors such as affinity, weight, and time decay to determine the ranking of posts.

What is Edgerank in Digital Marketing?

Edgerank is a crucial aspect of digital marketing because it determines how visible your content is to your target audience. Understanding the factors that influence this algorithm can help you create content that resonates with your audience and increases engagement.

How Does Edgerank Impact Content Marketing?

Edgerank plays a vital role in content marketing because it determines the visibility of your brand's content on Facebook. Creating engaging and relevant content can help improve your Edgerank score, increase visibility, and ultimately drive more traffic to your website.

Can Marketing Automation Affect Edgerank?

Marketing automation can affect Edgerank because it allows you to create personalized and relevant content for your target audience. With marketing automation, you can segment your audience based on their interests, behaviors, and demographics, which can help improve your Edgerank score.

What About Email Marketing and Edgerank?

Email marketing can indirectly affect Edgerank because it drives traffic to your website, which can improve engagement metrics like time spent on site, bounce rate, and pages per session. In turn, these metrics can positively impact your Edgerank score.

How Can You Improve Your Edgerank Score?

To improve your Edgerank score, you need to create engaging and relevant content that resonates with your target audience. You can also encourage engagement by asking questions, creating polls or surveys, running contests or giveaways, and responding promptly to comments and messages.


  1. Social Media Marketing: The Next Generation of Business Engagement by Dave Evans (Wiley)
  2. Digital Marketing: Strategy Implementation & Practice by Dave Chaffey (Pearson)
  3. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley & C.C. Chapman (Wiley)
  4. Marketing Automation For Dummies by Mathew Sweezey (Wiley)
  5. Email Marketing Rules: Checklists, Frameworks & 150 Best Practices for Business Success by Chad White (Third Door Media)
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