Understanding  Discounts And Coupons

Looking to save some money? Discounts and coupons might just be your new best friend! In this post, we'll explain what discounts and coupons are, how they work, and answer some of the most commonly asked questions about them.

What are Discounts and Coupons?

Discounts and coupons are marketing tools used by businesses to incentivize customers to make purchases. They come in a variety of forms, including:

  • Loyalty Programs: These programs reward customers for their repeat business or for reaching certain milestones. Examples include points-based systems, cashback programs, and VIP tiers.
  • Rebates: A rebate is when a customer pays full price for an item upfront, but can receive money back (either via mail or electronically) after making the purchase.
  • Gift Cards: These are preloaded cards that can be used towards future purchases at a business.
  • Referral Discounts: These discounts incentivize existing customers to refer new customers to the business by offering a discount on their next purchase.
  • Limited-Time Offers: These are discounts that are only available for a short period of time. Businesses often use them to create a sense of urgency in potential customers.

How do Discounts and Coupons Work?

Each type of discount works a little differently. In general, however, discounts and coupons work by reducing the amount of money a customer has to pay for a product or service. For example, if a customer has a coupon for 20% off their purchase, they will only have to pay 80% of the original cost.

Why do Businesses Offer Discounts and Coupons?

Businesses offer discounts and coupons for several reasons:

  1. To increase sales: By offering discounts, businesses can entice customers who may not have otherwise made a purchase.
  2. To reward loyal customers: Loyalty programs keep customers coming back again and again.
  3. To clear out inventory: Limited-time offers and rebates can help businesses clear out old inventory.
  4. To attract new customers: Referral discounts and gift cards can help bring in new customers who may not have heard of the business before.

What are the Benefits of Using Discounts and Coupons?

There are several benefits to using discounts and coupons:

  1. You save money: The obvious benefit is that you'll pay less for the product or service you're purchasing.
  2. You can try new things: If there's a product or service you've been curious about but didn't want to pay full price for, a discount or coupon can make it more affordable.
  3. You can support small businesses: By taking advantage of discounts and coupons, you can help support smaller businesses who may not have the same marketing budgets as larger companies.

How Do I Find Discounts and Coupons?

There are several ways to find discounts and coupons:

  1. Check the business's website: Many businesses will list their current promotions on their website.
  2. Sign up for their newsletter: Businesses often send out exclusive promotions to their email subscribers.
  3. Use coupon websites: Sites like RetailMeNot and Coupons.com aggregate discounts and coupons from various businesses.
  4. Follow them on social media: Some businesses will post exclusive promotions on their social media channels.

Can I Stack Discounts and Coupons?

It depends on the specific terms and conditions of each discount or coupon. Some businesses may allow you to stack multiple discounts, while others may only allow one per purchase.

What Should I Watch out For When Using Discounts and Coupons?

When using discounts and coupons, be sure to read the fine print carefully. Some things to watch out for include expiration dates, minimum purchase requirements, and exclusions (such as certain brands or products).


  1. "The Coupon Mom's Guide to Cutting Your Grocery Bills in Half" by Stephanie Nelson
  2. "Smart Shopping Montreal" by Sandra Phillips
  3. "The Frugal Shopper: Discounts, Deals, and Steals" by Diana Bocco
  4. "Couponing for the Rest of Us: The Not-So-Extreme Guide to Saving More" by Kasey Knight Trenum
  5. "The Home Shopper's Guide to Coupons and Refunds" by Norman H. Petry
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