Email deliverability is a crucial aspect of email marketing that determines whether your emails reach their intended audiences' inboxes or end up in spam folders. In this post, we'll define deliverability and answer seven popular questions about it.
Deliverability refers to the ability of an email to reach its intended recipient's inbox. Several factors, including sender reputation scores, authentication protocols, email bounce rates, and inbox monitoring tools, influence email deliverability rates.
Sender reputation scores are calculated based on the sender's behavior over time. Internet Service Providers (ISPs) use this score to determine whether the sender's emails are legitimate or spam. Factors that affect sender reputation scores include email engagement rates, complaint rates, and bounce rates.
Authentication protocols help ISPs verify the identity of the sender and ensure that their emails are not being spoofed or impersonated. The three main authentication protocols used today are Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC).
High email bounce rates can damage your sender reputation score and hurt your email deliverability. A bounce occurs when an email fails to reach its intended recipient due to an invalid or inactive email address or other issues.
Inbox monitoring tools help you track your email campaigns' success by providing insights into how many of your emails were delivered to recipients' inboxes versus spam or junk folders. These tools can help you identify deliverability issues and improve your overall email success rate.
Email deliverability rate is calculated by dividing the total number of successfully delivered emails by the total number of emails sent. For example, if you sent 100 emails, and 90 of them reached the inbox, your email deliverability rate would be 90%.
To improve your email deliverability, you should focus on building a strong sender reputation score by establishing trust with your subscribers, using authentication protocols, and monitoring your email campaigns' performance regularly.
