Search Engine Optimization (SEO) is an essential aspect of digital marketing that increases your website's visibility on search engines. However, not all strategies used to optimize sites are legit, and some involve deceptive practices known as Black Hat SEO.
Here’s everything you need to know about Deceptive SEO:
Deceptive SEO refers to the use of unethical tactics aimed at misleading search engine algorithms for better rankings. These techniques violate Google's guidelines and can result in penalties or complete removal from results pages.
Keyword stuffing involves overloading content with irrelevant keywords in hopes of improving site relevancy. This practice negatively affects user experience and violates Google's policies against creating low-quality sites
Link schemes manipulate links pointing to your site by buying them or exchanging them with other webmasters. Such practices impact site relevance decreasing the trustworthiness among visitors.
Cloaking shows different versions of websites depending on users’ IP addresses or browser settings – this leads us into another type of Deceptivity within Blackhat: Hidden Texts
Duplicating content may seem like a harmless act but using similar texts may cause trouble ranking-wise since it questions who has written what first .
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