Dead links are URLs that lead to web pages that no longer exist or have been removed from the internet. These links are also known as broken or inactive links. When a user clicks a dead link, they are often redirected to an error page, commonly known as a "404" page.
Broken links can occur due to various reasons, some of which include:
Dead links can negatively impact your website's search engine rankings. Search engines use crawlers to index web pages and follow links from one page to another. If there are multiple dead links on your website, it can prevent crawlers from fully indexing your site, leading to lower rankings.
Yes, dead links can be fixed by either updating the URL or redirecting it to an active page. It's essential to regularly check your website for broken links using tools such as Google Search Console.
To avoid dead links on your website:
You can identify dead links on your website by using tools such as Google Analytics or Screaming Frog. These tools will provide you with a list of URLs that return 404 errors.
Dead links can negatively impact your website's search engine ranking and user experience. By regularly checking for broken links, updating URLs, and using redirects, you can avoid dead links on your site.
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