Understanding  De-Indexing

De-indexing is a common topic in the world of SEO, and for good reason. When a website or specific pages are de-indexed, they essentially disappear from Google's search results. This can be devastating for businesses and website owners who rely on the traffic generated by search engines.

In this post, we'll cover the basics of de-indexing, including what it means and how to avoid it. We'll also answer some of the most popular questions about de-indexing, so you can be better prepared to prevent this penalty from happening to your site.

What is De-Indexing?

De-indexing occurs when Google removes a website or page from their search index. This means that the website or page will no longer appear in Google's search results and will be essentially invisible to anyone searching for it.

Why Would Google De-Index a Website or Page?

There are several reasons why Google might de-index a website or page. One common reason is if the website or page violates Google's guidelines, such as by using black hat SEO tactics like keyword stuffing or cloaking.

Another reason why Google might de-index a website or page is if they receive a large number of spam reports from users. If enough users report a website or page as spam, Google may investigate and ultimately decide to remove it from their search results.

How Can You Tell if Your Website or Page Has Been De-Indexed?

The easiest way to tell if your website or page has been de-indexed is to check Google's search results. If your website or page no longer appears in the search results, then it has likely been de-indexed.

You can also check your Google Search Console account for any notifications about de-indexing. If you receive a notification, it means that Google has found an issue with your site that could result in de-indexing.

How Can You Avoid De-Indexing?

There are several steps you can take to avoid de-indexing. First and foremost, make sure that your website follows Google's guidelines for webmasters. This includes avoiding any black hat SEO tactics and focusing on creating high-quality content that provides value to your audience.

Another way to avoid de-indexing is to use the noindex tag on any pages that you don't want Google to index. This tells Google not to include those pages in their search results.

You can also use the robots.txt file to control which pages Google crawls and indexes. By blocking certain pages from being crawled, you can prevent them from being de-indexed.

Finally, it's important to monitor your website's crawl rate and fix any issues that may be preventing Google from crawling your site properly. This will help ensure that your website stays in Google's search index and continues to receive traffic from search engines.

What Happens if Your Website or Page is De-Indexed?

If your website or page is de-indexed, it's important to take immediate action to correct the issue. This may involve fixing any violations of Google's guidelines or addressing any technical issues that may be preventing Google from crawling your site.

Once you've made the necessary changes, you can submit a reconsideration request through Google Search Console. This will ask Google to re-evaluate your site and potentially restore it to their search index.


De-indexing can be a serious issue for website owners, but there are steps you can take to avoid it. By following Google's guidelines for webmasters, using the noindex tag and robots.txt file appropriately, monitoring your site's crawl rate, and taking prompt action if your site is de-indexed, you can help ensure that your website stays visible in Google's search results.


  • "SEO for Growth" by John Jantsch and Phil Singleton
  • "The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola
  • "Search Engine Optimization All-in-One for Dummies" by Bruce Clay
  • "The Ultimate Guide to Link Building" by Eric Ward and Garrett French
  • "The Beginner's Guide to SEO" by Moz
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