Understanding  Data Onboarding

Data Onboarding is the process of integrating offline data with online data so that marketers can leverage a 360-degree view of their customers. This allows for more effective audience targeting, lookalike modeling, and third-party data activation. In this post, we’ll answer some of the most common questions about Data Onboarding.

What is Offline Data Integration?

Offline data integration refers to the process of taking data from offline sources, such as a POS system or customer service database, and uploading it into an online platform. This allows marketers to access and analyze this data alongside online data in order to better understand their customers.

What is CRM Onboarding?

CRM onboarding is a type of Data Onboarding that involves taking customer data from a CRM platform and integrating it into an online platform. This allows for more personalized marketing efforts and a better understanding of the customer journey.

How Does Data Onboarding Benefit Audience Targeting?

Data Onboarding benefits audience targeting by allowing marketers to create more specific segments based on both offline and online data. This leads to more targeted messaging and higher engagement rates.

How Does Lookalike Modeling Work with Data Onboarding?

Lookalike modeling involves using existing customer data to identify characteristics that are common among them. Marketers can then find new customers who share those characteristics by using lookalike modeling with Data Onboarding. This helps expand reach and can lead to new customer acquisition.

What Is Third-Party Data Activation?

Third-party data activation involves using external sources of data in addition to first-party (owned) data. With Data Onboarding, third-party data can be added to the mix for even deeper insights into customer behavior.

Reference

  1. "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" - Mark Jeffery
  2. "The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios" - Steve Wexler, Jeffrey Shaffer, and Andy Cotgreave
  3. "Data-Driven: Creating a Data Culture" - Hilary Mason and DJ Patil
  4. "Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things" - Bernard Marr
  5. "Marketing Analytics: Data-Driven Techniques with Microsoft Excel" - Wayne L. Winston
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