Creative Categories

Are you feeling stuck in your creative process? Do you struggle to come up with new ideas? Creative categories may be just what you need to kickstart your creativity. In this post, we'll explore what creative categories are, how they can benefit you, and provide answers to the most popular questions about them.

What Are Creative Categories?

Creative categories are a set of topics or themes that can inspire and guide your creative process. They can be used in various industries, including Digital Marketing, Ad Tech, Advertising, Seo, and Content Marketing. Creative categories can be broad or specific and can include anything from colors and emotions to locations and industries.

How Can Creative Categories Benefit You?

Using creative categories can benefit you in several ways, including:

  1. Providing structure and guidance for your creative process
  2. Stimulating new ideas and perspectives
  3. Fostering collaboration and brainstorming
  4. Enhancing creativity and innovation
  5. Streamlining decision-making processes

What Are Some Examples of Creative Categories?

Here are some examples of creative categories:

How Do You Create Your Own Creative Categories?

Creating your own creative categories is simple. Start by brainstorming topics or themes that relate to your project or industry. Then narrow down your list to three to five categories that best represent the project or challenge at hand.

How Do You Use Creative Categories in Your Work?

To use creative categories in your work:

  1. Identify the challenge or goal.
  2. Choose the relevant creative categories.
  3. Generate new ideas based on those categories.
  4. Evaluate those ideas based on their relevance and feasibility.
  5. Select the best idea and move forward with it.

How Do You Incorporate Creative Categories into Your Team's Workflow?

To incorporate creative categories into your team's workflow:

  1. Introduce the concept of creative categories to your team.
  2. Brainstorm a list of relevant categories together.
  3. Assign team members to focus on specific categories.
  4. Encourage collaboration and sharing of ideas.
  5. Use the best ideas to move forward with the project.


  1. "The Creative Habit: Learn It and Use it for Life" by Twyla Tharp
  2. "Steal Like an Artist: 10 Things Nobody Told You About Being Creative" by Austin Kleon
  3. "Creative Confidence: Unleashing the Creative Potential Within Us All" by Tom Kelley and David Kelley
  4. "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" by Ed Catmull and Amy Wallace
  5. "Big Magic: Creative Living Beyond Fear" by Elizabeth Gilbert
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