If you're running an online advertising campaign, the term CPC (Cost Per Click) is likely to come up a lot. In this post, we'll take a closer look at what CPC means, how it relates to other important metrics like PPC (Pay Per Click), and how to optimize your bid strategy, ad placement, and conversion rate to get the most out of your advertising budget.
CPC stands for Cost Per Click. This refers to the amount of money you pay each time someone clicks on one of your ads. CPC is a metric used in online advertising campaigns such as Google AdWords and Facebook Ads.
PPC (Pay Per Click) is another term that often comes up in online advertising. PPC refers to the model where advertisers pay each time their ad is clicked. CPC is a measure of how much you're actually paying per click, while PPC is the overall model that determines this payment structure.
Bid strategy is an important factor in optimizing your cost per click. Here are three popular approaches:
Ad placement refers to where your ads appear on platforms such as search engines or social media feeds. Ad placement can affect your cost per click because it impacts how many people see your ad and how likely they are to click on it.
Conversion rate measures the percentage of people who take a desired action after clicking on your ad. This could be anything from making a purchase to filling out a form. Improving your conversion rate can reduce your overall cost per click by increasing the value of each click.
To optimize your CPC, consider the following: