Cost Plus

Are you familiar with the term "cost plus"? If not, then you're in the right place! In this article, we'll break down everything you need to know about cost plus pricing - from how it works to its benefits and drawbacks. But first, let's define what it is.

What is Cost Plus Pricing?

Cost plus pricing is a pricing strategy where a company sets the price of its products or services by adding a markup percentage to its cost. In other words, the company calculates the total cost of producing its product or service, and then adds a certain percentage of profit on top of that.

How Does Cost Plus Pricing Work?

To understand how cost plus pricing works, let's take an example. Suppose a company produces a product that costs them $100 to make. If they decide to use a markup percentage of 50%, then they would add $50 (50% of $100) to their cost price, making the final selling price of their product $150.

What are the Benefits of Cost Plus Pricing?

One of the biggest benefits of cost plus pricing is that it ensures that a company covers all its costs and makes a profit. This helps in maintaining financial stability and sustainability in the long run. It also makes it easier for companies to adjust their prices as their costs change.

What are the Drawbacks of Cost Plus Pricing?

While cost plus pricing has its benefits, there are also some drawbacks to consider. For instance, it may not be suitable for companies that produce high-end products or services where customers are willing to pay more based on perceived value rather than just cost.

How Can Finance Teams Use Cost Plus Pricing?

Finance teams can use cost plus pricing as a method for calculating the selling price for products or services. It helps in ensuring that all costs are covered and prevents underpricing or overpricing.

How Can Digital Marketers Use Cost Plus Pricing?

Digital marketers can use cost plus pricing as a method for deciding on the pricing strategy of a product or service. It helps in understanding the cost structure and profit margins, which can be useful for developing marketing campaigns and promotional offers.


  • "Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures" by Tim J. Smith
  • "Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value" by Harry Macdivitt and Mike Wilkinson
  • "Marketing Metrics: The Definitive Guide to Measuring Marketing Performance" by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
  • "The Complete Guide to Digital Marketing" by Eric Siu
  • "Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success" by Chad White
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