In the world of content marketing, cornerstone content plays a critical role in increasing website visibility and driving traffic. As the name suggests, cornerstone content is the foundation of a website's content strategy, providing insightful and comprehensive information that attracts and engages audiences.
Cornerstone content is an essential component of any effective marketing strategy, as it helps to establish a website's authority and credibility on search engines. In this post, we'll explore the basics of cornerstone content and answer some commonly asked questions about this powerful SEO tool.
Cornerstone content refers to a specific category of web pages that serve as the primary source of information on a particular topic. This content should be comprehensive and long-form, covering all aspects of the topic in detail.
Ideally, cornerstone content should be evergreen, meaning it remains relevant and valuable to readers even years after its publication. This may include guides, tutorials, resource pages, or other types of long-form content that provide comprehensive information about a particular subject.
Cornerstone content provides numerous benefits for SEO. First and foremost, it serves as an anchor for your website's overall content strategy by establishing your website's authority on specific topics. By creating high-quality long-form content about specific topics, search engines will recognize your site as a credible source of information in that area.
Additionally, cornerstone content can help you attract high-quality backlinks to your site. Other websites and blogs will naturally link to your cornerstone pages if they find them valuable resources, which can help improve your search engine rankings and drive more traffic to your site.
Creating effective cornerstone content requires time, effort, and planning. Here are some tips for creating high-quality cornerstone pages:
The number of cornerstone pages you should have will depend on the size and scope of your website. Ideally, you should have at least one cornerstone page for every major topic or category on your site.
However, it's important to remember that quality is more important than quantity when it comes to cornerstone content. It's better to have a few well-researched and comprehensive pages than many pages that are thin on content or low in quality.
While cornerstone content is evergreen, it's still important to update it regularly to ensure it remains relevant and accurate. You should review your cornerstone pages periodically and make updates as needed to reflect new information or changes in the industry.
Additionally, updating your cornerstone content can be an excellent opportunity for link building. If you've made significant updates or improvements to your cornerstone pages, reach out to other websites or blogs in your niche and let them know about the changes.
Finally, promoting your cornerstone content is essential for driving traffic and increasing visibility. Here are some tips for promoting your cornerstone pages:
By following these tips, you'll be well on your way to creating effective cornerstone content that drives traffic, improves SEO, and establishes your website as a credible source of information in your niche.
