Understanding  Content Spinning

Content spinning is a technique used to create multiple unique versions of an original article by using software that rewrites the text to produce new content. It is a popular practice among digital marketers, but it has received criticism for being black hat and potentially producing low-quality content.

Despite its negative reputation, content spinning can be a useful tool for creating bulk content quickly. In this post, we will explore the concept of content spinning and answer six of the most popular questions about it.

What is Content Spinning?

Content spinning involves using software or online tools to rewrite articles or parts of articles to produce multiple unique versions. The process involves replacing words and phrases in the original text with synonyms or alternate phrases.

Is Content Spinning Black Hat?

Content spinning can be considered a black hat SEO technique because it involves manipulating content to deceive search engines into ranking websites higher. However, not all content spinning is black hat - it depends on how the technique is used.

What is Article Spinning?

Article spinning is a form of content spinning that specifically involves rewriting entire articles instead of just parts of them. The end result is multiple unique versions of the original article.

Does Content Spinning Lead to Duplicate Content?

One potential drawback of content spinning is that it can lead to duplicate content if not done correctly. If multiple versions of an article are too similar to each other, search engines may penalize the website for having duplicate content.

Does Content Spinning Involve Keyword Stuffing?

Content spinning can involve keyword stuffing if the person doing the spinning focuses too much on including specific keywords in each version of the article. This can be seen as manipulative by search engines and may lead to penalties.

Can Content Spinning Be Used for Content Creation?

While content spinning is often viewed as a way to produce bulk content quickly, it can also be used as a tool for content creation. By spinning an original article into multiple unique versions, writers can explore different angles and approaches to the topic.


  1. "The Art of SEO" by Eric Enge, Stephan Spencer, Jessie Stricchiola
  2. "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach
  3. "SEO 2019: Learn Search Engine Optimization with Smart Internet Marketing Strategies" by Adam Clarke
  4. "The Content Code: Six essential strategies to ignite your content, your marketing, and your business." by Mark W. Schaefer
  5. "Content Marketing for Dummies" by Susan Gunelius
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