Content marketing tactic refers to the strategic approach of creating and distributing valuable and relevant content to attract, engage and retain a specific target audience. It involves using various tactics to promote that content such as social media, email marketing, video marketing, infographics, blogs/articles among others.
Content promotion entails sharing your digital contents on various channels like social media platforms (Facebook,Twitter), company websites or even reaching out to potential partners for exposure. You can either use paid-promotion tactics or organic promotional tactics depending on the objective of the campaign types of medium used
Infographics are visual images which communicate information in an engaging way. They have become quite popular across all industries due to their aesthetic appeal and ability to simplify complex ideas into digestible bites allowing audiences with different needs access important information quickly through graphics representation.
Social media platforms offer enormous opportunities for businesses looking forward to deploying inexpensive and scalable techniques for building brand awareness through conversation tailored towards engaging customers’ feedbacks.
Videos provide a more emotional connection between brands and clients with clear-cut illustration helping people achieve personal goals faster motivates them into action eliminating any confusion one may experience via text-based communication/marketing.
Blogging offers companies a cost-effective way for lead generation by providing readily-available ideal individual platform where they are free from distractions found on other internet sites/platforms including Facebook or instant messaging app.
1.Michael Brenner.The Content Formula: Calculate the ROI of Visual Contents.(Wiley 2015)
2.Kevin Espiritu.The Growth Hacking Book :Most Effective hacking Techniques For Growing A Business Fast.(Lifestyle Entrepreneurs Press 2019).
3.Jay Baer.Youtility -Why Smart Companies Create Utility ,Not Just Campaigns.(Portfolio Penguin 2004).
4.Mark Schaefer.The Content Code:Six Essential Strategies To Ignite Your Content,Your Marketing ,And Your Business.(Mark W. Schaefer Publishing 2015).
5.Seth Godin. Permission Marketing :Turning Strangers Into Friends And Customers.(Simon&Schuster UK ltd 2000).
