A Content Marketing Platform is a software system designed to help businesses manage and execute their content marketing campaigns. It delivers a range of features such as Marketing Automation, Social Media Management, and Content Analytics to help companies create, publish, distribute, and measure the effectiveness of their content.
By leveraging a Content Marketing Platform, businesses can achieve several benefits that include:
A Content Marketing Platform typically includes the following features:
A Content Marketing Platform differs from other marketing software as it is specifically designed to manage content-related tasks such as creating, editing, publishing, storing, distributing, and measuring the performance of campaigns. Unlike other software that focuses on specific channels or tactics such as email or social media marketing only.
Any business that creates or distributes content online can benefit from using a Content Marketing Platform. It is particularly handy to organizations with large-scale or complex marketing campaigns, remote teams or freelancers artists who work on several projects at once.
Some popular Content Marketing Platforms include HubSpot, CoSchedule, Marketo, Contently. These platforms offer various features such as analytics tools, automation workflows in addition to social media management capabilities.