Consumer awareness is the understanding of individuals regarding their rights and responsibilities as a buyer. It refers to how well consumers are informed about products, services, pricing, quality assurance, and related issues that affect their purchasing decisions. Consumer awareness is critical as it ensures that consumers make safe purchases while getting value for their money.
To promote consumer awareness among potential buyers,model companies should provide honest information regarding products .Consumer education initiatives teach people how to be smart shoppers so that they don't fall victim to unscrupulous dealers or impulse buying resulting into great loss.Some techniques offered include; workshops ,training programs free consultations which give directions towards making wise shopping decisions.
Legal protection under consumer law gives power back to dissatisfied clients if when though follow-up procedures still fail.Local govt bodies normally have organizations setups like BBB which monitor issues arising hence protecting such customers ensures their right to information, fair trade practices and quality services.
Smart consumer habits can aid in making better purchasing decisions. For instance;
The combination of these responsible choices helps an individual become knowledgeable on what they purchase while using every cent spent wisely.
Consumer awareness is essential because it empowers people with knowledge thereby reducing risk. By providing accurate information educative tips should be provided to ensure consumers fully understand their rights and responsibilities while encouraging businesses to operate ethically.Consumers make smart buying decisions which improves product standards overall resulting into improved customer satisfaction .
References:
1) Consumer Behaviour by Isabelle Szmigin
2) The Complete Idiot’s Guide To Managing Your Money by Robert K Heady
3.) Principles Of Marketing Concept And Applications by Douglas J Dalrymple Jeanne W Rossiter,Louis E Boone David L Kurtz
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5). Essential Law for Entrepreneurs by Michael Spadaccini