Connected Audio

Connected audio is a powerful tool for digital marketing that is often overlooked. With the rise of voice-enabled devices and smart speakers, the use of audio in advertising and content marketing has become more important than ever before. In this post, we’ll explore the top questions about connected audio and how it can benefit your marketing efforts.

What is connected audio?

Connected audio refers to the use of audio technology to create a seamless and connected experience for listeners across multiple devices. This includes everything from streaming music services like Spotify and Apple Music to voice-activated assistants like Amazon’s Alexa and Google Assistant.

How does connected audio benefit video marketing?

Connected audio can be used to enhance video marketing by providing an immersive audio experience that complements the visuals. This can include sound effects, music, and voiceovers that help to convey your message in a more impactful way.

What role does connected audio play in advertising?

Connected audio can help advertisers reach their target audience in a more personalized way. By using data from smart speakers and other devices, advertisers can create targeted ads that speak directly to the listener’s interests and preferences.

How can affiliate marketers use connected audio?

Affiliate marketers can leverage connected audio by partnering with podcasters and other content creators to promote their products or services. This can include sponsored content or product reviews that are seamlessly integrated into the podcast or other audio content.

What is ad tech and how does it relate to connected audio?

Ad tech refers to the technology used to deliver targeted ads to consumers. Connected audio is becoming an increasingly important part of ad tech as more consumers turn to voice-enabled devices for their entertainment needs.

How can I get started with connected audio for my digital marketing strategy?

To get started with connected audio, begin by identifying your target audience and the devices they are using. Then, consider creating high-quality audio content that will resonate with your audience and complement your existing marketing efforts.


  • "Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives" by Nicholas A. Christakis and James H. Fowler
  • "The Power of Audio Branding: Leveraging Sound to Build Your Brand" by Laurence Minsky and Colleen Fahey
  • "Voice Marketing: How to Use Voice to Grow Your Business" by Emily Binder
  • "Podcasting for Beginners: Start, Grow, and Monetize Your Podcast" by Salvador Briggman
  • "Audio Branding: Using Sound to Build Your Brand" by Julian Treasure
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