Color theory refers to the study of colors and how they interact with each other. It includes the science behind color perception and the psychology of how color affects our emotions and behavior.
Color psychology is the study of how colors influence human behavior, mood, and emotions. For example, warm colors like red, yellow, and orange are associated with excitement and feelings of happiness, while cool colors like blue and green are associated with calmness.
Color schemes are pre-selected combinations of colors used in design to create a specific mood or aesthetic. The most common color schemes include monochromatic (different shades of one color), complementary (colors opposite each other on the color wheel), analogous (colors next to each other on the color wheel), and triadic (three equally spaced colors on the color wheel).
Color plays a crucial role in brand identity design as it helps to communicate a brand's personality, values, and message. A well-designed color palette can help a brand stand out from its competitors and create an emotional connection with its audience.
Color contrast refers to the difference in hue, saturation, or brightness between two colors. It's important in design as it can help to create visual interest, hierarchy, or emphasis.
Color harmony refers to a pleasing combination of colors that work well together. It involves creating balance between different hues, shades, tints, or tones.
