Collateral materials refer to the promotional materials created by a business to support its sales and marketing efforts. These materials can take on many forms, from pamphlets and brochures to website graphics, email newsletters, and more. In this post, we'll answer some of the most common questions about collateral materials and how they impact your brand.
Sales collateral is a collection of printed or digital materials that businesses use to promote their products or services. This includes brochures, flyers, catalogs, presentations, case studies, testimonials, whitepapers, and more. Companies use these materials to catch the attention of potential clients and convince them to buy their offerings.
Brand guidelines ensure consistency in all aspects of a company's visual representation. They dictate the correct colors, fonts, imagery style that should be used in all promotional content. Guidelines create a cohesive look across all collateral material mediums both in print and digital formats. This ensures easy visual identification for customers.
Printed Materials are any promotional items that are tangibly printed on paper or another surface medium such as fabric or plastic like business cards, postcards or stickers. Brochures can be folded in many ways such as tri-fold giving them flexibility in design options for companies.
Digital Design plays an important role in enhancing the appeal of print collateral. Graphic designers work with online software programs that allow them to create visually striking designs for print media which could include brochures/posters filled with captivating visuals that will capture customer's attention.
A brand identity refers to the combination of visual elements such as colors logo’s and text. It establishes trademark recognition consumers associate with when seeing company information or buying branded products/services. Well-executed collateral is necessary for promoting any business's brand identity accurately.
To reach your target audience effectively an understanding of where they spend their time online/offline is key so companies need being aware of the demographic they’re trying to target before choosing distribution channels hence creating correctly tailored pieces specifically crafted according to audiences' needs with marketing methods geared towards reaching them are most impactful.