Are you tired of spending hours creating surveys and collecting data? Look no further than the coincidental survey. This method is unique in that it takes advantage of natural coincidences to gather valuable market research data. Here's everything you need to know:
A coincidental survey is a market research method that uses natural occurrences to gather data. For example, a car dealership may use license plate numbers to determine which neighborhoods their customers are coming from. This method is great for gathering quantitative data quickly and easily.
Since coincidental surveys use natural occurrences, there isn't much room for survey design. However, it's important to identify what information you want to gather beforehand so you can tailor your data collection around that.
The benefits of using this method include:
Data collection is simply a matter of taking advantage of natural occurrences. Some examples include:
Qualitative research can be more difficult with this method, but it's not impossible. For example, you could conduct follow-up surveys or interviews with participants after collecting their information coincidentally.
Yes! In fact, qualitative research may be easier to obtain with this method since the numbers are readily available through the coincidences.
In conclusion, if you're looking for a quick and easy way to gather market research, consider using a coincidental survey. Happy researching!