Understanding  Chat Marketing

Chat marketing is a marketing strategy that utilizes chatbots, AI messaging, and messaging apps to engage with customers and provide automated customer service. In this post, we will answer the seven most popular questions about chat marketing.

What is chat marketing?

Chat marketing refers to the use of chatbots, AI messaging, and messaging apps as a marketing tool. It involves engaging with customers in real-time conversations through these platforms to provide support, answer queries, and make sales.

How does chat marketing work?

Chat marketing involves automating customer service interactions through chatbots that use AI messaging to converse with customers. These bots can be programmed to answer common customer queries and provide product information. Messaging apps are also used to engage with customers in real-time conversations.

Why is chat marketing important?

Chat marketing offers businesses an efficient way of engaging with customers in real-time. This improves customer satisfaction and increases the chance of making sales. It also helps businesses save time and money by automating customer service interactions.

What are the benefits of using chatbots for chat marketing?

Chatbots are a cost-effective method of providing 24/7 customer service without increasing staff numbers. They can also handle multiple conversations at once and provide personalized responses to customers through AI-powered messaging.

How can chat marketing improve SEO ranking?

By using messaging apps for customer engagement, businesses can increase their visibility on search engines as they provide search engine-friendly content that is frequently updated. Additionally, using chatbots may increase page views and reduce bounce rates which help SEO ranking.

What are some examples of successful chat marketing campaigns?

Several big brands such as Sephora and H&M have used chatbots for successful campaigns. Sephora's Messenger bot provides beauty tips while H&M's Kik bot offers fashion advice.

How can businesses get started with chat marketing?

Businesses can start by identifying their needs and choosing a chatbot platform that suits them. The chatbot can then be programmed to answer common customer queries and product information. Messaging apps such as Facebook Messenger or WhatsApp can also be used for customer engagement.


  1. "Chatbots for eCommerce", by Rob Leathern
  2. "Chatbots: A Beginner's Guide", by Joe Pulizzi
  3. "Chatbots in Customer Service", by Michael Housman
  4. "The Chatbot Revolution", by Matthew Barby
  5. "The Ultimate Guide to Chatbots", by Andrew Tarvin
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