Understanding  Buried Position

Search Engine Optimization (SEO) is an essential part of any content strategy. It consists of several aspects, including keyword research, on-page optimization, and trust signals. However, despite following all these steps correctly, many websites still fail to rank high on search engine result pages (SERPs). One primary reason for this is a "buried position." In this post, we will explore the concept of the buried position and answer six common questions about it.

What Is the Buried Position?

Buried position refers to a scenario where your website is buried deep in a search engine's result pages. For instance, if your website appears on page 4 or beyond in Google results for a particular keyword, it could be considered buried.

Why Does Buried Position Occur?

There are several reasons why your website might fall into a buried position. Some possible reasons include poor-quality content, limited keyword targeting, and weak trust signals.

How to Identify If Your Website Is in a Buried Position?

To find out if your website is buried, you need to monitor its ranking closely. You can use tools like Google Search Console or SEMrush to track your website's performance on various keywords. If you notice that your website has consistently low rankings for specific keywords over weeks or months, that could be an indication of a buried position.

Why Is Buried Position Bad for SEO?

A buried position means that people are less likely to find your website organically when searching for related keywords. Lower visibility also leads users to develop negative perceptions about the quality of your site and thus lower click-through rates.

How Can You Improve Your Website's Ranking from a Buried Position?

Improving ranking from a buried position requires significant efforts over an extended period. Here are some key solutions:

1. Adjust Your Content Strategy: Create high-quality content that captures visitors' attention with unique and valuable insights.
2. Conduct Keyword Research: Use effective keyword research tools like Moz or Ahrefs to identify relevant keywords that align with your target audience.
3. On-Page Optimization: Optimize titles, URLs, meta-descriptions and other elements of the page so search engines can understand their context.
4. Build Trust Signals: Backlinks from high-authority websites (including citations & mentions) helps indicate to search engines about the quality, relevance & authenticity of pages they link back.
5. Track Your Performance: Monitor progress by regularly reviewing analytics data and adjusting strategies as necessary.

Conclusion

The Buried Position can be quite frustrating for anyone who puts effort into crafting good content with best SEO practices but fails at getting expected results comparatively other sites who may have weaker contents as well as practices yet outrank others. However by following best practices in Search Engine Optimization & its multiple areas such as Content Strategy,KIeyword Research ,On-Page optimization & trust Signals , one can improve their Ranking in turn visibility towards actual target audience . Remembering patience is crucial since organic growth takes time .

References

1.SEO Step-by-Step - The Complete Beginner's Guide to Getting Traffic from Google - Caimin Jones
2.The Art of SEO: Mastering Search Engine Optimization - Eric Enge
3.Technical SEO : The Ultimate Guide ”What Is Technical SEO?” - Michal Pecanek
4.Keyword Research – Past And Future In SEO [Infographic] - Sergey Grybniak
5.SEO For Growth: The Ultimate Guide for Marketers
(https://books.google.co.in/books?id=QwmMwAEACAAJ&dq=seo+for+growth&hl=en&sa=X&ved=2ahUKEwjDjMCUno7wAhWazDgGHWC0BQAQ6AEwAHoECAIQAg) - John Jantsch