Search Engine Optimization (SEO) is an essential part of any content strategy. It consists of several aspects, including keyword research, on-page optimization, and trust signals. However, despite following all these steps correctly, many websites still fail to rank high on search engine result pages (SERPs). One primary reason for this is a "buried position." In this post, we will explore the concept of the buried position and answer six common questions about it.
Buried position refers to a scenario where your website is buried deep in a search engine's result pages. For instance, if your website appears on page 4 or beyond in Google results for a particular keyword, it could be considered buried.
To find out if your website is buried, you need to monitor its ranking closely. You can use tools like Google Search Console or SEMrush to track your website's performance on various keywords. If you notice that your website has consistently low rankings for specific keywords over weeks or months, that could be an indication of a buried position.
A buried position means that people are less likely to find your website organically when searching for related keywords. Lower visibility also leads users to develop negative perceptions about the quality of your site and thus lower click-through rates.
Improving ranking from a buried position requires significant efforts over an extended period. Here are some key solutions:
The Buried Position can be quite frustrating for anyone who puts effort into crafting good content with best SEO practices but fails at getting expected results comparatively other sites who may have weaker contents as well as practices yet outrank others. However by following best practices in Search Engine Optimization & its multiple areas such as Content Strategy,KIeyword Research ,On-Page optimization & trust Signals , one can improve their Ranking in turn visibility towards actual target audience . Remembering patience is crucial since organic growth takes time .
1.SEO Step-by-Step - The Complete Beginner's Guide to Getting Traffic from Google - Caimin Jones
2.The Art of SEO: Mastering Search Engine Optimization - Eric Enge
3.Technical SEO : The Ultimate Guide ”What Is Technical SEO?” - Michal Pecanek
4.Keyword Research – Past And Future In SEO [Infographic] - Sergey Grybniak
5.SEO For Growth: The Ultimate Guide for Marketers
(https://books.google.co.in/books?id=QwmMwAEACAAJ&dq=seo+for+growth&hl=en&sa=X&ved=2ahUKEwjDjMCUno7wAhWazDgGHWC0BQAQ6AEwAHoECAIQAg) - John Jantsch