Brand strategy is a long-term plan that aims to establish a unique identity for a brand and differentiate it from its competitors. It involves creating a Brand Identity Design, defining the target audience, setting Brand Positioning, determining the Brand Personality, managing Brand Equity, and shaping the Brand Image.
Brand Identity Design includes all visual elements such as logo, typography, color palette, packaging design that are used to present the brand to the world. It is essential to create a consistent and memorable visual identity that reflects your brand values.
Brand Positioning refers to the position of a brand in the minds of consumers. It involves identifying and defining the unique value proposition of your brand and communicating it effectively to your target audience.
Brand Personality is the human-like traits associated with a brand. It helps to distinguish the brand from its competitors and creates an emotional connection with customers.
Brand Equity refers to the value of a brand in the marketplace. Brand Equity Management involves implementing strategies that improve or maintain brand equity over time.
Brand Image is how consumers perceive your brand. It can be influenced by various factors such as advertising, customer experience, and public image.
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